| |
Our Approach
The key to our success is a targeted approach to marketing and sales. We pride ourselves on well trained sales professionals. Each sales professional has revenue and minimum prospecting goals built into their performance evaluation. As a result, the entire staff develops an ownership mentality and actively contributes to the marketing plan from development through implementation. Our corporate team works closely with the property to ensure all strategic plans and initiatives are successful
- Annual Sales and Marketing Plan
Revenue Management- Our team is proficient in redesigning market mix for turn around situations to yield higher RevPAR growth. Also full channel management controls are implemented via GDS, third party and direct web to maximize revenue for the property. Yield and extensive revenue management meetings are conducted on a consistent basis.
- Direct Sales Effort
Our Company is committed to a hands on approach to the sales effort. A business to business relationship is a key component of our success in the field. Ongoing sales training is conducted throughout the year to ensure a focused sales professional. In addition, all sales professionals including the Director of Sales are expected to achieve prospecting and revenue goals. Our integrated Web based sales software solution allows our Sales professionals to manage their customer base in the office or on the road.
- Customer Identification
We specialize in knowing who is staying with us. Identifying and anticipating our customers’ needs are intertwined in the sales process. Through our customized CRM process we establish a targeted database of clientele matching customers with hotel.
- E-Commerce
We will craft an e-commerce marketing plan utilizing the properties website (or brand standard) that achieves more than 100% return on advertising spend. We establish and implement a unique e-commerce budget specifically designed to coincide with operating revenues.
- Revenue Management
We offer properties a comprehensive proactive approach to rate and revenue management. Access takes a holistic approach to Revenue Management, which means we take a look in all areas of your business to help you achieve your revenue goal through a comprehensive and strategic approach to; e-commerce development, business mix, competitive market positioning, distribution channels effectiveness and dynamic communication within your revenue team. We offer our customers a powerful resource and a recipe for success.
Part of our comprehensive review process includes:
- Day to Day Pricing Guidelines
- Room Pricing Guidelines (group and transient)
- Group Profitability Analysis
- SWOT Analysis of Competitive Set
- Source of Business Analysis (GDS, Internet, 3rd party, Consortia, Call Centers)
- Sales Strategy Analysis Review
- Booking Pace Review and Analysis
- Deliver rooms forecasting model providing hotel with accurate 30-60-90 day forecast
- Champion Internet Marketing- deliver increased sales through different revenue sources of each channel
- Promote and Provide 3rd party channel/GDS campaigns as necessary
- Immediate RevPar growth
- Work with OTA's on your behalf
- Channel Management - OTA, GDS, Hotel Site
- Visibility - exposure through distribution
- Piece of mind - no missed revenue opportunities
- Reservations Training & Consulting (including shop calls and evaluations)
|
|
